SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange? How Does an Ad Exchange Work?

Ad Exchange

Automatad Inc.

JANUARY 24, 2022

Prioritizing eCommerce has enabled the publisher to understand its audiences deeply and use that knowledge to provide the team with integrated commerce through the expert-led content that it creates. The bill also forbids advertisers from targeting ads using any information or protected user information that they might have purchased.

Advertising

VideoWeek

JULY 29, 2022

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. Nano Interactive, a privacy-first ad targeting provider, has hired Matthew Beck as VP of partnerships. Nano Interactive Appoints Matthew Beck as VP, Partnerships.

Ad Tech

VideoWeek

AUGUST 18, 2023

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync.

Ad Tech

VideoWeek

FEBRUARY 23, 2024

Complex is being sold to ecommerce group Ntwrk for just over $108 million, a significant discount, though BuzzFeed is holding on to First We Feast, which produces some of Complex’s most popular content.

Ad Tech

VideoWeek

JUNE 16, 2023

” Unlimitail will help retailers spin up inventory on their ecommerce sites, and handle activation of retail media campaigns and data matching between brands and retailers, via a clean room. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

Video Ads