Remove Ad Exchange Remove Ad Targeting Remove eCommerce
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What Is an Ad Exchange?

SODP

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange? How Does an Ad Exchange Work?

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Weekly Roundup: US Ad Spending, Insider’s First-Party Data Platform, Banning Surveillance Advertising

Automatad Inc.

Prioritizing eCommerce has enabled the publisher to understand its audiences deeply and use that knowledge to provide the team with integrated commerce through the expert-led content that it creates. The bill also forbids advertisers from targeting ads using any information or protected user information that they might have purchased.

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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. Nano Interactive, a privacy-first ad targeting provider, has hired Matthew Beck as VP of partnerships. Nano Interactive Appoints Matthew Beck as VP, Partnerships.

Ad Tech 52
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The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync.

Ad Tech 52
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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Complex is being sold to ecommerce group Ntwrk for just over $108 million, a significant discount, though BuzzFeed is holding on to First We Feast, which produces some of Complex’s most popular content.

Ad Tech 52
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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

” Unlimitail will help retailers spin up inventory on their ecommerce sites, and handle activation of retail media campaigns and data matching between brands and retailers, via a clean room. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.