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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Let’s dive into what the data actually tells us about paid advertising in the era of AI search. Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% Metric Impact with AI Search Source Click-Through Rate (CTR) 34.5%

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How Advertisers Can Adapt to Google’s AI Overviews

Basis

And while AIOs are still fairly new and studies on their impact are preliminary, these findings provide meaningful insights for search advertisers looking to adapt their strategies. How Prevalent Are AI Overviews in Google Search? When AIOs came out in May 2024, they appeared in about 10% of all Google search queries.