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What’s the difference between AdTech and MarTech?

illumin

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech 103
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Why don’t martech vendors provide a tool for the metric that matters?

Martech

Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. Attribution sucks Attribution is the typical way martech measures performance. Dig deeper: How attribution masks whats driving growth What about A/B testing? That logic is flawed.

MarTech 82
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What’s the difference between adtech and martech

illumin

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59
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Using Google Analytics 4 integrations for insights and media activations

Martech

For example, the Audience feature leverages your analytics implementation — you can use the data to segment users and create audiences for remarketing, targeting, A/B testing, and personalization. . Optimize is an A/B testing and personalization tool. It’s for marketers, advertisers and paid media specialists.

Media 115