Single Grain

AUGUST 4, 2025

Predictive Analytics and Real-Time Optimization One of the most compelling examples of AI measurement in action comes from the pharmaceutical industry. They also implement measurement approaches that remain effective even as third-party cookies phase out and privacy restrictions tighten.

Agency

Basis

JUNE 10, 2022

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Quickly validating hypotheses through on-the-fly multi-variate A/B testing.

Agency

Basis

AUGUST 17, 2023

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The whole operation must be built on a foundation of organized data, deliberate processes, capable tools, and skillful talent.

Agency