The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory
VideoWeek
JUNE 23, 2023
The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. The deal will allow advertisers to use the DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain. .
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