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Big Bets Coming out of CES 2025: Biddable CTV, Data-Driven Curation & the End of ‘Ad Tax’ Nonsense

OpenX

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. Data-driven curation goes beyond site-lists and brand safety Curation may have been the biggest buzzword of 2024, but it didnt come out of nowhere.