In CTV’s New Era, Curation Gets Smarter: PubMatic & IRIS.TV Expand What’s Possible
PubMatic
MAY 27, 2025
As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Direct Access to CTV For marketers seeking efficiency, PubMatics Activate solution enables direct, data-driven campaign activation across premium CTV inventory.
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