Martech spending falls to lowest level in 10 years
Martech
MAY 13, 2024
in 2023, according to Gartner’s 2024 CMO Spend Survey. Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Methodology The survey was conducted in February through March 2024. Martech is now getting 23.8% of the marketing budget, down from about 25.4%
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