Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Feed more timely and more detailed conversion information into the Google AI. Source (Optmyzr internal data from May 2022. Automation needs space to learn.

Machine Learning 114

Machine Learning Conversion Geo targeting Audience 114

Single Grain

JULY 25, 2023

Here are some key statistics about the success of Facebook ads: Facebook’s primary source of income is digital advertising: With its massive global user base, Facebook remains the most popular social media advertising platform. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5% female users.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Clearcode

JANUARY 26, 2023

However, on Wednesday July 27, 2022, as the deadline was approaching, Google announced it will be delaying its shutdown of third-party cookies by another year to the second half of 2024. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73