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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

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How to control Performance Max campaigns

Martech

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Source (Optmyzr internal data from May 2022. Sure, ads were important too. So the advice we have here is not to overthink video ads. 13,671 accounts and 1.7m

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50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

Here are some key statistics about the success of Facebook ads: Facebook’s primary source of income is digital advertising: With its massive global user base, Facebook remains the most popular social media advertising platform. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5% female users.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Ad blockers also prevent third-party cookies from being saved to a user’s device. Behavioral targeting and retargeting to show personalized ads.

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Meta settles lawsuit with Justice Department over ad-serving algorithms

TechCrunch Ads

Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities.