2020 Ad Server Data Management Platform GDPR 
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
Adtelligent
OCTOBER 6, 2021
billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
APRIL 26, 2022
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.
InMobi
FEBRUARY 2, 2021
” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. DMPs are therefore an important link between advertisers and DSPs.
Clearcode
OCTOBER 21, 2024
Private Aggregation API : Aggregates and reports on cross-site data in a privacy-preserving manner. FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox.
Expert insights. Personalized for you.
91 
Let's personalize your content