Remove why-connected-tv-is-the-perfect-extension-to-your-in-app-strategy
Remove 2019 Remove Advertising Remove Mobile Ads
article thumbnail

Why Connected TV is the Perfect Extension to Your In-App Strategy

InMobi

Connected TV (CTV) is the latest area of hyper growth in digital advertising. For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. People could watch these shows and movies whenever they wanted to.