Why Are Telcos Exiting AdTech?
Clearcode
NOVEMBER 22, 2022
According to comments from AT&T executives, the telco gave up on its plans to become a dominant player in the digital advertising industry. SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. Why Did SingTel Sell Amobee?
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