Remove 2016 Remove Ad Server Remove GDPR
article thumbnail

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

Cookies 101
article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

article thumbnail

The Future of Advertising and AdTech in the Metaverse

Clearcode

The first online ad appeared on October 27 1994, on a website called hotwired.com (now wide.com). The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US. In 1996, Yahoo first started showing ads on its search engine. The ecosystem isn’t ready for those ads yet.