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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do?