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4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

As more sellers flock to Amazon’s advertising platform, expect to see fiercer competition for placements. That means a higher cost-per-click (CPC). The average CPC on Amazon is $0.97 : But yours may be higher or lower depending on how competitive your industry and products are. Trend #2: Amazon Ads Will Get More Expensive.

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The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

VideoWeek

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.