How Does ATT Change the Rules for MMPs?
InMobi
MAY 17, 2021
Since the announcement about these changes first came out last year, there has been quite a lot of talk around alternative solutions to SKAdNetwork, with some mobile measurement partners (MMPs) showing support by complying with SKAN-based solutions, while others were digging deeper into how they could add value on top of what SKAN provides.
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