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Since the announcement about these changes first came out last year, there has been quite a lot of talk around alternative solutions to SKAdNetwork, with some mobile measurement partners (MMPs) showing support by complying with SKAN-based solutions, while others were digging deeper into how they could add value on top of what SKAN provides.
While AAK does indeed support campaign attribution for alternative marketplaces, Apple actually began quietly replacing references to the 5 th version of SKAN that was announced during WWDC 2023 but never materialized, with AAK throughout apple.com. You can see a few examples I caught in the image below. What About SKAN?
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