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How Does ATT Change the Rules for MMPs?

InMobi

Since the announcement about these changes first came out last year, there has been quite a lot of talk around alternative solutions to SKAdNetwork, with some mobile measurement partners (MMPs) showing support by complying with SKAN-based solutions, while others were digging deeper into how they could add value on top of what SKAN provides.

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Apple's new and improved framework for privacy-preserving campaign attribution on iOS

InMobi

While AAK does indeed support campaign attribution for alternative marketplaces, Apple actually began quietly replacing references to the 5 th version of SKAN that was announced during WWDC 2023 but never materialized, with AAK throughout apple.com. You can see a few examples I caught in the image below. What About SKAN?