Remove eCommerce Remove Mobile Ads Remove Rich Media
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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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Kargo Acquires Ziggeo in Online Video Push

VideoWeek

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Ultimately the business aims to deliver bespoke products for advertisers across different media.