Martech Series

OCTOBER 1, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Merlin , a customized wrapper for header bidding, Magma , onpage console for optimization and problem-solving in real-time, Magnify : automatic and immediate integration with identity solution providers.

Header Bidding

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8. As part of our combined journey with Yahoo, I’m excited to invest in big areas of focus for us such as eCommerce and Header Bidding. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

Header Bidding

Brid.tv

JUNE 5, 2023

Publishers should note that, when choosing ad-based monetization, finding a live streaming platform with advanced ad yield optimization features like video header bidding is likely the best choice. offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

Header Bidding

Brid.tv

APRIL 9, 2024

So make sure to choose a platform with advertising capabilities, such as ad yield optimization and header bidding. In addition to letting broadcasters monetize their streams through VAST and VPAID video ads, TargetVideo offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

Header Bidding