0 + 1

Click: 0

Search: 0

This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.

Cookie Settings

Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.

Strictly Necessary:

Used for the proper function of the website

Performance/Analytics:

Used for monitoring website traffic and interactions

Cookie Settings

Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions

ROI
Geo targeting
Ad Audience
Social Advertising
Native Advertising
Ad network
Keyword advertising

AdTech Trends

Expert insights. Personalized for you.

brought to you by

International Advertising Association

brought to you by International Advertising Association

Search:

See the top articles from:

DAY

WEEK

MONTH

YEAR

MORE monthly editions

MORE yearly editions

Select your country:
Sign up | Log in

Search:

Select your country:

Topics
Resources
- On-Demand Webinars
  - Reaching Unreachable Candidates
  - See All
- White Papers/eBooks/Guides
  - Have resources to share?
    Submit Your Own!
- Widgets
  - Build a Widget
  - Build a Content Widget
Learn More
What's This?

Sign up | Log in
Topics
Resources
- Webinar Series
  - See All
- White Papers/eBooks/Guides
  - Have resources to share?
    Submit Your Own!
- Widgets
  - Build a Widget
  - Build a Content Widget
Learn More
What's This?
See all the top articles from
- DAY
- WEEK
- MONTH
- YEAR
  - This Year
  - Last Year
  - 2023
  - 2022
  - 2021
  - 2020

Data Management Platform

MarTech

Search Advertising

What’s the difference between AdTech and MarTech?

illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech

MarTech Ad Exchange A/B Testing Demand Side Platform

What’s the difference between adtech and martech

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech

MarTech Ad Exchange A/B Testing Demand Side Platform

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About

Learn More
Participate in AdTech Trends
Support
Add a Source
Add a Resource
Advertise

About

Learn More
Participate in AdTech Trends
Support
Add a Source
Add a Resource
Advertise

Editions

Tue. Jul 29
Mon. Jul 28
Sun. Jul 27
Sat. Jul 26
Jul 19 - Jul 25

Editions

Tue. Jul 29
Mon. Jul 28
Sun. Jul 27
Sat. Jul 26
Jul 19 - Jul 25

Topics

MarTech
Ad Tech
Advertising
Ad Ops
More Topics

Input your email to sign up, or if you already have an account, log in here!

Remember me I forgot my password

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Enter your email address to reset your password.
A temporary password will be e‑mailed to you.

Nevermind, I remember my password

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

BE IN THE KNOW ON

AdTech Trends

Expert insights. Personalized for you.

We organize all of the trending information in your field so you don't have to.
Join 5,000+ users and stay up to date on the latest articles your peers are reading.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Newsletter
About You
Verify
Interests
Company

Get the good stuff

Subscribe to the following AdTech Trends newsletters:

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

You must accept the Privacy Policy and Terms & Conditions to proceed.

Agree to Terms and Conditions and Privacy Policy

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

Contact Information:
Aggregage
info@aggregage.com
525 South Douglas St., Suite 260, El Segundo, CA 90245

You know about us, now we want to get to know you!

Check your mail

We've sent an email to . Please verify that you have received the email.

We have resent the email to

Let's personalize your content

Use social media to find articles

We can use your profile and the content you share to understand your interests and provide content that is just for you.

Turn this off at any time. Your social media activity always remains private.

Let's get even more personalized

Choose topics that interest you.

So, what do you do?

Are you sure you want to cancel your subscriptions?

Changing Country?

Accept Terms & Conditions

It looks like you are changing your country/region of residence. In order to receive our emails, you must expressly agree. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.

You appear to have previously removed your acceptance of the Terms & Conditions.

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

Agree to Terms and Conditions and Privacy Policy

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

We noticed that you changed your country/region of residence; congratulations! In order to make this change, you must accept the Aggregage Terms and Conditions and Privacy Policy. Once you've accepted, then you will be able to choose which emails to receive from each site.

You appear to have previously removed your acceptance of the Terms & Conditions.

You must choose one option

Agree to Terms and Conditions and Privacy Policy

Cancel country change

Cancel all of my subscriptions

Please choose which emails to receive from each site.

Update All Sites
Update Each Site

Please verify your previous choices for all sites

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

Sites have been updated - click Submit All Changes below to save your changes.

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

Newsletter
About You
Interests

Get the good stuff

Subscribe to the following AdTech Trends newsletters:

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

You must accept the Privacy Policy and Terms & Conditions to proceed.

Agree to Terms and Conditions and Privacy Policy

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

You know about us, now we want to get to know you!

We've sent an email to . Please verify that you have received the email.

We have resent the email to

Let's personalize your content

Use social media to find articles

We can use your profile and the content you share to understand your interests and provide content that is just for you.

Turn this off at any time. Your social media activity always remains private.

Let's get even more personalized

Choose topics that interest you.

We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.

Subscribe to the following AdTech Trends newsletters:

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

You must accept the Privacy Policy and Terms & Conditions to proceed.

Agree to Terms and Conditions and Privacy Policy

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

This is not me

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.