15 Sales Funnel Metrics & KPIs to Measure Performance
MNTN
JANUARY 7, 2025
Cost-Per-Click (CPC) CPC tracks how much money you spend to earn a click on an ad. How Is CPC Calculated? The formula for cost-per-click is shown below: CPC = Total Cost / Number of Clicks Suppose that you spend $500 on a campaign that generates 1,000 clicks. Your CPC would be $0.50. How Is CPL Calculated?
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