Remove CPA Remove Education Remove Geo targeting
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Winning Advertising Audiences for Wimbledon

Media Math

For instance, 80% of tennis fans are college-educated , have an average household income of over $120K, and spend on average 17.9 Tennis fans have some specific traits that can appeal to certain advertisers. hours watching cable TV per week and 11.7 hours per week on the Internet. Wimbledon’s wealthier audience is 3.3X

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How to control Performance Max campaigns

Martech

Setting this expectation requires a bit of client re-education because the industry has long touted a key benefit of PPC to be the immediacy of results and the corresponding ability to do instant optimization. Geo-targeting. Agencies and PPC managers need to ensure their clients are ready for this wait.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Neeva : Target users willing to pay for an ad-free search experience, indicating higher purchase intent and discretionary income.

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