Cookies First-Party Cookies Non-Profit 
Basis
FEBRUARY 29, 2024
And first-party data is perhaps the heaviest hitter on that list. Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision.
Paleo AdTech
DECEMBER 10, 2023
Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.
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Paleo AdTech
FEBRUARY 1, 2022
Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.
Automatad Inc.
FEBRUARY 14, 2022
Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Misunderstanding Around Cookieless Measurement Techniques.
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