Single Grain

JULY 21, 2021

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g., Related Content: * The Email Marketer’s 4-Step Guide to GDPR Compliance.

Conversion 111

Conversion CPA GDPR SEO 111

Digital Ad Blog

MAY 26, 2025

As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. GDPR, CCPA), is limiting marketers ability to target audiences with precision.

Media 59

Media SEO Marketing Healthcare 59

Lemonads

OCTOBER 14, 2020

True Server-side A/B Split Testing Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages. Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase your conversion rates.

Conversion 52

Conversion A/B Testing CPA GDPR 52

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Ensure that your AI automation practices adhere to the requirements outlined in these regulations.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Martech

MAY 16, 2025

If youre using personal data, comply with GDPR, CCPA and other privacy regulations. If, after several days or a reasonable sample of impressions, you see CPA climbing, CTR dropping and no improvements despite creative or targeting tweaks, its time to pause, cut or rethink the campaign. When in doubt, check with legal.

Retargeting 119

Retargeting CPA ROI Click Through Rate 119

Single Grain

DECEMBER 6, 2019

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate. Only 10% of the best email marketers can achieve a newsletter sign-up rate that matches the performance of web push.

Marketing 145

Marketing SEO Conversion Audience 145