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Control Group

Demand Side Platform

How Programmatic DOOH B2B Reaches Decision-Makers Anywhere

Single Grain

JULY 6, 2025

The technology stack consists of three critical components: Supply-side platforms (SSPs) where media owners list digital billboards and screen inventory. Demand-side platforms (DSPs) that enable advertisers to bid on inventory using sophisticated audience parameters.

ROI

ROI Impressions Audience Demand Side Platform

Amplify Your Campaigns with Mobile Advertising Research

InMobi

SEPTEMBER 3, 2019

Here, a very short poll is distributed to everyone who saw the original ad (plus some that didn’t, as a control group) to see if they recalled seeing that ad at some point later on (24 hours later, one week later, one month later, etc.). This is where ad recall surveys can come in handy. will most resonate with them.

Advertising

Advertising Demand Side Platform Brand Lift Control Group

AdTech Trends

How Programmatic DOOH B2B Reaches Decision-Makers Anywhere

Amplify Your Campaigns with Mobile Advertising Research

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