Audience Control Group Display Advertising 
Single Grain
JUNE 16, 2025
As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. This is a complete reimagining of how we connect with audiences. With this system, all audience data is transferred to your ad platform.
Single Grain
JULY 29, 2025
Predictive analytics powered by AI can increase target-account selection accuracy by up to 70% in LinkedIn ABM campaigns , transforming how B2B enterprises approach audience quality assessment. With LinkedIn’s over 1 billion member profiles generating massive datasets, the challenge isn’t finding prospects.
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Single Grain
APRIL 27, 2025
The global digital advertising market is growing at 14.7% Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. This metric can help advertisers look into their campaign efficiency, if theyre reaching the right audience, and if their ads are boosting conversions.
Single Grain
AUGUST 4, 2025
AI agencies integrate data streams from advertising platforms, CRM systems, marketing automation tools, and web analytics into centralized data warehouses. This integration enables cross-channel attribution modeling that tracks customer touchpoints across email, social media, paid search, display advertising, and offline interactions.
Single Grain
JUNE 13, 2023
Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.
Single Grain
MAY 16, 2023
In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Companies also have control of their native advertising strategy.
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