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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. M&W forecasts a 6.1

Advertising

Advertising Retail Pharmaceuticals Media

The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

VideoWeek

JANUARY 31, 2025

While the product, as the name suggests, is built for brand awareness, the idea seems to be to cut waste and ensure only relevant audiences are targeted, adding a performance edge to brand campaigns. The unit will be headed up by Sebastian Dankwart, who has been named Director Sales Healthcare.

Media

Media Healthcare Pharmaceuticals Audience

AdTech Trends

The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

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