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Programmatic Advertising: What Is It and How Does It Work?

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MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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The ultimate guide to contextual targeting in digital advertising

illumin

OCTOBER 20, 2023

Rather than relying on individual user behaviors or interests, contextual targeting uses keywords, topics, location, and other factors to determine which ads should be displayed to them. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

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