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How Publishers Can Make More Money With AdTech

Clearcode

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Source: Clearcode.cc

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

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Why CTV Publishers are Exploring Audience Extension: Q&A with Publica’s Steph Miller

VideoWeek

Miller joins from programmatic sales platform Adnami, where she was responsible for launching the UK office, and previously headed up sales and marketing services at UK real estate company Zoopla. In Europe, CTV penetration is high in almost all markets, but these markets are highly fragmented and regulated by GDPR.

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Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes

Paleo AdTech

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. The first station in New York, which was owned by AT&T, ran and reran and reran a program created by and sponsored by a real estate company.

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Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes

Paleo AdTech

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. The first station in New York, which was owned by AT&T, ran and reran and reran a program created by and sponsored by a real estate company.