Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. First-party cookies.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

Single Grain

JUNE 25, 2021

However, despite the collaborative approach taken by Google and the lengthy proposed timeline for finding a replacement for third-party cookies that suits individual users, digital advertising and publishers, the announcement has been met with some skepticism and trepidation. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64