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The Role of Targeted Advertising Algorithms in Programmatic Media Buying

Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? Marketers can target specific users and make decisions in real time to improve the performance of their campaigns. Everything is based on data, so ads have higher ROI; High speed.

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