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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

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The Nominations Are In: How Connected TV is Set to Be the Biggest Winner from Google’s Outage

MNTN

Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark. Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Apart from the ad network, we’ve also got the ad exchange.

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Modern Programmatic Monetization Strategies

Adtelligent

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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How Publishers Can Make More Money With AdTech

Clearcode

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.