How attribution masks what’s actually driving growth
Martech
APRIL 17, 2025
Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Suppose you only report on attributed numbers from ad platforms, each with a siloed view of the world. Want a higher ROAS?
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