illumin

JUNE 15, 2025

Top MarTech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Blurring lines – MadTech When Adtech and Martech converge, the result is a hybrid trend known as ‘MadTech’.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Clearcode

OCTOBER 31, 2024

The challenge of predicting whether a user will click on an ad dates back to the early 2000s when it was applied in popular search engines like Google Search for sponsored search advertising. Model Training and Validation: Various models are trained, tuned, and tested against performance metrics.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Impressions 94

illumin

JANUARY 2, 2025

Top Martech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Blurring lines – MadTech When Adtech and Martech converge, the result is a hybrid trend known as MadTech.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59