AdTech Spend to Reach $43.5 Billion Globally by 2029
Ad Tech Daily
SEPTEMBER 13, 2024
Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5
2029 Ad Targeting Audience 
Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.
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The Future of Programmatic Advertising: Key Trends Shaping the Industry
Smart-Hub
APRIL 29, 2024
Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.
Our Readers’ Favorite Articles From 2024
Basis
DECEMBER 13, 2024
trillion in spending power by 2029. Here, learn how Gen Alpha is poised to transform the ways advertisers connect with their audiences, and see what marketers can do to set themselves up for success.
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