The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US
VideoWeek
JUNE 20, 2025
Ads on TF1’s content will be sold by the French broadcaster’s own sales house, and will be included in total measurement of TF1 advertising provided by Médiamétrie. Netflix Makes Inventory Available on Yahoo DSP Netflix is partnering with Yahoo to make its inventory available through demand-side platform Yahoo DSP.
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