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The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

VideoWeek

Ads on TF1’s content will be sold by the French broadcaster’s own sales house, and will be included in total measurement of TF1 advertising provided by Médiamétrie. Netflix Makes Inventory Available on Yahoo DSP Netflix is partnering with Yahoo to make its inventory available through demand-side platform Yahoo DSP.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? A DSP does that job for you quickly.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.