SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? trillion by 2026 from $6.5

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. Will Google’s Privacy Sandbox Ever Go Live? Google still develops Privacy Sandbox standards.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

JULY 29, 2022

TF1 has secured the rights to all the French national team’s matches until 2028, including the UEFA Nations League, UEFA Euro 2024 qualifiers, the FIFA 2026 World Cup qualifiers and UEFA Euro 2028 qualifiers. Nano Interactive, a privacy-first ad targeting provider, has hired Matthew Beck as VP of partnerships.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. billion in ad dollars in 2022, making up 90.2%

Advertising 125

Advertising Marketing Ad Exchange Retail 125