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5 areas where businesses need to improve their customer experience

Martech

Marketing strategies can leverage location-aware search to drive both online and offline conversions. However, marketers must understand what the report calls the “Generative AI Paradox,” and balance novelty with relevance and coherence. Location-aware search is a tool that can significantly enhance the customer experience.

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Big Bets Coming out of CES 2025: Biddable CTV, Data-Driven Curation & the End of ‘Ad Tax’ Nonsense

OpenX

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. Watch their conversation above or via this link , and read on to understand how were solving for our partners biggest pain points in 2025 and beyond.

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In CTV’s New Era, Curation Gets Smarter: PubMatic & IRIS.TV Expand What’s Possible

PubMatic

As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Rather than locking in spending months in advance, marketers are looking for ways to stay nimble, optimize in real time, and reach audiences in premium environments – on their terms. Expand Whats Possible appeared first on PubMatic.