Smart-Hub
DECEMBER 22, 2023
Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.
Digiday
JUNE 8, 2022
Probabilistic data: IP address, browser activity, device data, third-party cookies, large data sets of consented traffic, timestamps and, in some cases, user agents (optional), mobile ad IDs (if available in-app) and CTV device identifiers (if available). Does this solution use third-party cookie data? Is it interoperable?
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