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Weekly Roundup: US Ad Spending, Insider’s First-Party Data Platform, Banning Surveillance Advertising

Automatad Inc.

JANUARY 24, 2022

Newsweek utilizes an OKR-framework to increase monthly unique visitors, ad revenues, and pursue a fruitful partnership with Google Cloud. Leaf Group prioritizes seamless integration of commerce with their content, and the creation of authoritative relevant content to change perceptions of being an SEO-focused content farm.

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7 underutilized ways to drive traffic to your brand

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

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SEO Ad Exchange Affiliates Audience 52
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