illumin

APRIL 18, 2024

These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. This was once solely the burden of tech companies, but not anymore. Consent in a cookieless world One of the many reasons third-party cookies are making a grand farewell is to protect user privacy.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

VideoWeek

APRIL 25, 2024

Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. VideoWeek spoke with leaders from across the industry to hear their views: Belle Cartwright, Global Tech Acceleration Lead, EssenceMediacom Is this good news for advertisers and publishers? Yes, it is.

Cookies 52

Cookies Ad Tech Advertising Marketing 52

Exchange Wire

APRIL 26, 2024

This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World It has been a big week of news in the world of ad tech. The post Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World appeared first on ExchangeWire.com.

Cookies 52

Cookies Media Ad Tech Advertising 52

Digiday

APRIL 1, 2024

A grand total of one percent of browser traffic is now free from third-party cookies. Sure, it might seem like the scraps left behind without third-party cookies, but it’s enough to whet the appetites of ad execs everywhere. Wait, what does that one percent of traffic without third-party cookies actually mean?

Cookies 53

Cookies Impressions Media Marketing 53

Martech

APRIL 16, 2024

ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. Social media ad revenue rose 8.7%

Advertising 99

Advertising Retail Ad Inventory Media 99

Brid.tv

APRIL 1, 2024

Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. Monetize your app with a variety of mobile ad formats. User data privacy is now front and center. contextual ).

Advertising 74

Advertising GDPR Cookies Mobile Ads 74

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Typically, location-based advertising lets marketers target ads in specific areas to reach their potential customers.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Ad Monsters

APRIL 23, 2024

They have developed the ability to strip out identifiers in real time , not only for cookies but also in apps. Together with AdImpact, a leading ad intelligence SaaS company, Yahoo DSP has gained access to viewership data. This new capability enables political advertisers to reach potential voters effectively and at the right time.

Advertising 84

Advertising A/B Testing Conversion Audience 84

illumin

APRIL 24, 2024

By using AI as a tool, the same way we use other tools in all our Ad and MarTech stack, we can replace mundane and repeatable tasks, letting our entire team elevate how we work (which is in line with a recent EMARKETER study ). He says it’s time to take social seriously by building ads for social, not putting your ads on social.

Cookies 59

Cookies Retail Conversion Marketing 59

VideoWeek

APRIL 19, 2024

In this week’s Week in Review: Netflix reports on ad growth, Sony mulls a bid for Paramount, and Axel Springer’s CEO explains why he no longer fears Google: it’s already won. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.

Media 52

Media Pop-Up Agency Advertising 52

Adweek

APRIL 23, 2024

Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,

Cookies 303

Cookies Ad Tech 303

VideoWeek

APRIL 25, 2024

Packshaw discusses the challenges of navigating a convoluted CTV market, the threat of ad fraud in the video ecosystem, and how Havas is working to curate trusted supply across smaller CTV publishers. Which ad tech solution has delivered the most impact for your business?

Audience 64

Audience Advertising Agency Ad network 64

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

Cookies 97

Cookies Ad Tech Retail GDPR 97

AdExchanger

APRIL 25, 2024

On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline. The […] The post Third-Party Cookies Will See Their End, No Matter The Timeline appeared first on AdExchanger. But was it really that juicy of an announcement?

Cookies 127

Cookies 127

VideoWeek

APRIL 22, 2024

When Google first announced its intention to sunset third-party cookies, a lot of alternative identity providers rushed to position themselves as the one and only identifier needed to replace the cookie. And crucially, unlike most other instances of telcos trying building ad tech products, Utiq isn’t bundling in any user data.

Cookies 110

Cookies Advertising Ad Tech Banner 110

AdExchanger

APRIL 16, 2024

With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet.

Cookies 102

Cookies Audience Advertising Ad Tech 102

Exchange Wire

APRIL 3, 2024

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [.]

Cookies 111

Cookies Retargeting Ad Tech 111

Exchange Wire

APRIL 9, 2024

The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com. In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Let’s see who's made the headlines since January. Q1 2024 is in the books, and in much [.]

Ad Tech 111

Ad Tech Cookies 111

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Basis

APRIL 22, 2024

The individual results of these optimizations can be small, but when added up, they can result in huge gains over baseline performance. The Value of AI in a Cookieless World Google re-iterated its commitment to both the Privacy Sandbox and to deprecating third-party cookies in Chrome by the end of 2024.

Marketing 77

Marketing Cookies Audience Agency 77