Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech

DECEMBER 7, 2021

So maybe the prices are going to go down, but the fill rates are going to go up.” We see what happened with GDPR. Regulation is only going to benefit the walled gardens, and I feel like we’ve learnt our lesson from GDPR and we shouldn’t support one identity framework in this industry.”

Advertising 110

Advertising Retail GDPR Real Estate 110

Clearcode

MARCH 21, 2023

However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fill rates. Renting an AdTech or MarTech platform involves signing a contract with a vendor and paying a recurring fee to use the platform, typically on a monthly basis.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52