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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Here are five predictions for the future: Increased Use of AI and Machine Learning: AI and machine learning will enhance geofencing capabilities, enabling more precise targeting and personalized ads based on user behavior and preferences. More Information What is mobile geofencing?

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.