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Future of TV Briefing: Smart TV makers seek to steal the screen

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JANUARY 10, 2023

Roku is also likely able to collect more data about what people watch on a smart TV owned by the company — such as programming piped in through a traditional TV set-top box — vs. what it has access to via its CTV devices, and that expanded data set could help the company when selling ads on its platform. .

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Ad exchanges make it easier for publishers to list their ad space, and for advertisers to ultimately buy that inventory, all without having to contact each other directly. This marketplace is available to everyone from a small business to an agency, and offers inventory for display, mobile, Connected TV, and more.

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