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How to Score AI Account Health in HubSpot for LinkedIn ABM

Single Grain

Unlike static lead scoring that relies on predetermined point values, AI-powered models continuously learn from your historical conversion data to identify patterns that predict success. An executive viewing your LinkedIn video ad three times signals higher intent than fifty anonymous page views.”

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AI-powered martech releases and news: April 18

Martech

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Impact Media is an AI-powered media buying platform billing clients only when a display ad is seen for one second or a video ad for three seconds.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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11 Native Advertising Trends that You Can’t Ignore

Single Grain

Trend #2: Native Video Ads Video advertising is one of the most compelling ad formats: 46% of marketers created video ads in 2022, and this figure is expected to increase in the next coming years: Video content is popular in advertising because it works.