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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.

Advertising 52
Advertising CPA Marketing Brand Awareness 52
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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52
Conversion Geo targeting Click Through Rate A/B Testing 52
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