Retargeting campaigns to acquire new customers: Best of the MarTechBot
Martech
APRIL 1, 2024
However, it’s important to approach retargeting with a strategic mindset. Building a good audience and segmenting it based on attributes like intent and value is crucial for success. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience.
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