Martech

SEPTEMBER 18, 2024

” Fill rates. Ad fill rates dropped in the first half of 2024 from the previous year. Ad-supported subscription offers from premium streamers like Netflix, along with free ad-supported services (FAST) are increasing the amount of ad inventory while demand is lagging. Processing.

Fill rate 80

Fill rate Ad Inventory MarTech Marketing 80

Martech

MAY 30, 2024

Here are this week’s new AI-powered martech solutions, enhancements and releases. Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. This saves publishers from selling their ad inventory at lower prices and ensures better fill rates.

MarTech 114

MarTech Fill rate Ad Inventory Impressions 114

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90