Monetize More

JUNE 13, 2023

Digital advertising platforms, for instance, offer more cost-effective options, enabling companies to allocate funds to targeted online campaigns at the expense of traditional advertising channels. This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms.

Ad Inventory 69

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Clearcode

AUGUST 8, 2023

Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards. This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads.

Ad Server 52

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 66

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