Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Related article: What Is eCPM and 7 Proven Ways to Increase It What Is CPM? CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. So, let’s begin.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

APRIL 27, 2025

This is why creative optimization and testing are essential for maximizing conversion rates. Multivariate Creative Testing Move beyond simple A/B testing with these sophisticated approaches: Dynamic creative optimization (DCO) : Automatically test multiple creative elements (headlines, images, CTAs) to identify winning combinations.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

MNTN

JANUARY 29, 2025

Test and Iterate Ad Creatives A/B test different ad formats, visuals, and messaging to identify what resonates best with your audience. Continuous creative testing helps improve engagement and conversion rates over time. Programmatic advertising is usually traded on a CPM basis (that is, cost per 1,000 ad impressions).

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52